Trade Shows

I bring extensive experience in planning, participating and presenting at more than 20 international trade shows.

I have honed a deep understanding of both the organizational and promotional aspects involved in these events. My involvement has ranged from planning and booth design to actively engaging with attendees and demonstrating products. These experiences have provided me with valuable insights into industry trends and customer needs.

Planning: Define the strategy, stay in budget, write the content

Booth Design and Setup: Creatively designed and arranged booths to maximize visitor engagement and product visibility.

Product Demonstrations: Conducted live demonstrations, showcasing product features and benefits to potential customers.

Networking and Lead Generation: Fostered relationships with industry professionals and gathered leads for potential collaborations or sales.

Market Insight and Trends: Gained valuable insights into market trends and customer preferences based on interactions and observations.

Collaborative Teamwork: Supervised and worked closely with team members from different departments/outsourcing for effective booth management and to ensure a cohesive brand presentation.

Post-Show Analysis: Analyzed visitor feedback and leads post-event to refine strategies and product offerings.

Example: KramerAV booth on ISE 2020, RAI Amsterdam

Strategy: